Shopify Developer · Novi Sad, Serbia
Shopify Developer in
Novi Sad, Serbia
I'm Filip Rastovic - a Shopify developer based in Novi Sad, Serbia. Ten years building and optimising Shopify stores, 120+ international clients, and an Upwork Expert Vetted Top 1% rating. I work with brands across the US, UK, EU, and Asia from Central European Time - close enough to the EU for real-time collaboration, early enough to overlap a full half-day with the US East Coast.
EU quality. EU timezone. Direct dev access.
Most Western brands hiring Shopify developers have two real options: pay agency rates in the US/UK or roll the dice with a low-cost market they can't communicate with. Serbia is the third option - and it's why Vetted Upwork buyers keep finding their way to developers like me.
Timezone that actually overlaps yours
Novi Sad is on Central European Time. I overlap a full day with EU brands and the first half of the day with US East Coast clients - real-time meetings, same-day turnarounds, no waiting overnight for replies.
EU-grade quality without EU agency markups
Serbia has one of the strongest engineering talent pools in Europe (it's why Microsoft, Endava, and Continental built dev centers here). You get senior-level Shopify work without the overhead of a 30-person agency in London or Berlin.
You talk to the person who builds it
No account manager translating your brief, no junior devs you've never spoken to writing the code. You brief me, I build it. Faster decisions, less miscommunication, no "I'll have to check with the team" delays.
10 years on Shopify, 120+ international clients
I've shipped on Shopify since 2015 - across Basic, Advanced, and Plus stores. Upwork Expert Vetted Top 1%, Shopify Partner and Shopify Plus Partner. Most of my work comes from referrals and repeat clients, not pitch decks.
Full-stack Shopify, end to end
From a single product page to a full Shopify Plus migration - one developer covers the whole spectrum. Pick the entry point that matches where you're at.
New Shopify Store
Strategy, Figma design, Shopify development. Delivered in 3–4 weeks.
View → DevelopmentShopify Development
Custom sections, Liquid builds, app integrations, custom features.
View → CROProduct Page Redesign
Higher add-to-cart rates from a better-designed product template.
View → AuditShopify CRO Audit
Full conversion audit with a prioritised action plan in 5 days.
View → TestingA/B Testing & CRO
Full-cycle testing - research, design, build, report. Winners hard-coded.
View → MigrationShopify Plus Migration
Migrate from WooCommerce, Magento, or BigCommerce - no SEO loss.
View → LandingLanding Page Design
Custom Shopify landing pages built to convert paid traffic.
View → SpeedSpeed Audit
Core Web Vitals, JS bloat, image work. Report in 24 hours.
View → UXUX/UI Audit
Navigation, product, checkout, mobile - prioritised action plan.
View →Ten years of Shopify, end to end
Brands I've worked with: Linjer, LastObject, DNSFilter, Ergolex, Tipalti, and 115+ more across Europe, the US, the UK, and Asia.
Looking for a Shopify developer in Serbia?
Book a free 30-minute strategy call or send a message. I respond within 24 hours - usually same day if you write during CET working hours.
Book a strategy call